Nearly two years ago, the Securities and Exchange Commission (SEC) unveiled major changes to the way that securities-trading firms can advertise under the Investment Advisers Act, and the “Modernized Marketing Rule” reforms take effect Friday, Nov. 4. However, the mandated changes will require “significant time and resource investment from firms,” says Bill Simpson, compliance principal… Read More >>
Hearsay Updates System as SEC Readies New Rules
Financial services firms have about six weeks to comply with a new SEC rule that regards testimonials as advertisements, and many perceive the changes they will need to make as daunting. Hearsay Systems, a social media compliance, and digital client engagement provider, reports that it has updated its compliance capabilities to help firms come up… Read More >>
Social Media & Messaging Usage Exploding: Q&A
(Editor’s note: Silicon Valley-based Hearsay Systems recently appointed financial services compliance veteran Iain Duke-Richardet as compliance strategy principal. Duke-Richardet’s mandate at Hearsay includes advising the vendor’s 100+ global financial services clients about the changing regulatory landscape. He will also be helping Hearsay’s product teams “to address new complexities as a strategic advantage to firms’ digital… Read More >>
Hearsay Launches Benchmark for Social Media Strategies
Social media compliance vendor Hearsay Social has unveiled its Social Business Maturity Model (SBMM), a benchmarking methodology intended to help firms assess the relative strengths and weaknesses of their social media strategies and plan for the future accordingly. For some customers, the vendor will be using the benchmark as a guide for developing a consulting… Read More >>
Hearsay Social Helps College Create Social Media Course
The American College of Financial Services (ACFS) recently partnered with social media platform vendor Hearsay Social to provide courses for the successful use of social media within the financial services industry, another sign of the growing importance social media is playing in certain segments of the industry. The courses will be primarily targeted at advisors,… Read More >>
Hearsay Social Launches Curated Content Channels
Silicon Valley-based Hearsay Social, a privately held provider of social media compliance tools for financial agents and advisors, has unveiled curated content channels, its newest offering for financial professionals, available through the Hearsay social content library, according to a company statement. In Hearsay’s library, advisors and agents can find content on “topics of their choosing… Read More >>
Hearsay Social Targets Advisers with Platform
Social media compliance vendor Hearsay Social has rolled out a comprehensive social media platform for financial advisers and insurance agents, dubbed “Predictive Social Suite,” officials say. The platform aims to “enable these relationship managers to identify multi-channel client buying signals and share the right information at the right time, increasing the quality and quantity of… Read More >>
A Compliance Speed Bump in an Era of ‘Social Selling’
LinkedIn, a social media site for business interactions, is hoping to take “social selling” to the next level via an upgrade of Sales Navigator to a software-as-a-service (SasS), enterprise-wide offering. Anticipating demand for Sales Navigator, social media compliance provider Hearsay Social is developing capabilities to help its financial services clients use the sales tool and… Read More >>
Harmonizing Social Media Surveillance
As more trading firms ramp up their usage of social media, they will have to become more adept at addressing the operational issues behind the surveillance of this dynamic realm, say officials at Raymond James Financial, which is this week implementing Hearsay Social’s platform for more than 2,000 financial advisors.The first step in dealing with… Read More >>
Taking Social Media to the Next Level
Direxion Funds, a registered provider of mutual funds and exchange traded funds (ETFs), is becoming more sophisticated about social media to reap more benefits from a phenomenon impossible to ignore. “It’s like someone walking up to you at a cocktail party and saying, ‘Hi, I’ve admired you from afar and I’d like to talk to… Read More >>
