The new data offering is intended to help firms better understand the web traffic performance of companies.
Bloomberg Terminal users now have access to web traffic data from Similarweb through the {ALTD<GO>} command, an offering intended to assist trading firms that want to better understand online behavior.
The inclusion of Similarweb’s data and analytics will “significantly enhance” Bloomberg’s set of alternative data offerings, officials say.
“Similarweb is the latest alternative dataset integrated with {ALTD<GO>} (launched in 2023),” Bloomberg says. The data will be available “alongside consumer transaction data analytics from Bloomberg Second Measure and foot traffic analytics from Placer.ai.”
Bloomberg’s “near real-time insights into online traffic performance” will grow to cover 3,000 public and private companies, officials say.
This new data complements “existing alternative datasets on Bloomberg’s Alternative Data Analytics Platform, which include consumer transaction data analytics from Bloomberg Second Measure and foot traffic data analytics from Placer.ai,” officials say. “The addition of Similarweb data analytics allows investors to better nowcast company KPIs [key performance indicators] and discover emerging trends in company performance.”
Similarweb, a web analytics and digital performance data provider, “delivers robust web and app analytics sourced from over 200 million devices, 100 million websites, and four million apps worldwide,” officials say. “Now available through {ALTD<GO>}, the web traffic dataset provides Bloomberg Terminal users with granular, daily-level intelligence on web traffic across 190 countries. The data is delivered on a seven-day lag with five years of history.”
“In today’s digital-first economy, a company’s online footprint often reveals shifts in performance long before traditional indicators,” says Or Offer, co-founder and CEO of Similarweb, in a prepared statement.
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