The provider has a new focus on finding ways to unlock the potential of its customers’ data.
Smartstream Technologies has rebranded all of its solutions, which now carry the “Smart” prefix, as a sign of a new, cohesive effort focused on making the company a data solutions leader, officials say.
The company’s main offerings are now known as: Smart Reconciliations, for reconciliations and exceptions management; Smart Liquidity, for cash and liquidity management; Smart Collateral, for collateral management; Smart Fees, for fees and expense management; Smart Actions, for corporate actions processing; and Smart Data, for reference data services.
“While continuing to serve global financial institutions, Smartstream continues to invest in leveraging A.I./ML [artificial intelligence and machine learning], and data intelligence to drive transformative value across other sectors,” officials say. The rebranding is “in alignment with the company’s strategic goal to unlock the potential of its customers’ data and to drive smarter, faster outcomes for their operations.”
“To maintain its position and to accelerate future growth, the new Smartstream brand better reflects its vision. The goal is not only to reinforce the company’s leadership within core financial markets, but it also captures the attention of new sectors where its solutions, powered by A.I. and machine learning, can unlock data-driven insights and deliver transformative value,” officials say.
Beyond the updated solution naming convention, the rebranding introduces refreshed messaging, a redesigned website, and a new domain, officials say.
“The timing of our rebrand is intentional as it reflects a broader market shift where firms are unlocking new value from their data by combining human intelligence with the evolution of A.I. technologies. This is not only reshaping how businesses operate but also expanding the relevance and impact of our solutions within financial services and beyond,” says Akber Jaffer, CEO, Smartstream, in a prepared statement.
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