WisdomTree Prime is BNY’s first retail digital assets banking-as-a-service client.
WisdomTree, Inc. has appointed the Bank of New York Mellon Corp. (BNY) as its banking-as-a-service (BaaS) infrastructure provider for WisdomTree Prime, a retail platform for tokenized assets and cryptocurrency, officials say.
WisdomTree is BNY’s first retail digital assets BaaS client. WisdomTree is an exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor and asset manager.
“WisdomTree Prime is the first app to provide access to tokenized funds to U.S. retail investors with stablecoin on and off ramps via WisdomTree’s stablecoin conversion service,” according to the announcement. “The relationship facilitates a critical expansion in services for users seeking access to tokenized real-world assets (RWA).”
Clients can “leverage the WisdomTree Prime platform to invest in tokenized RWA” and can support on-chain transfers across tokenized funds and select stablecoins, including USDC and PYUSD, as these capabilities are introduced,” officials add. This expansion of the WisdomTree Prime platform will allow crypto native users “to remain on-chain and seamlessly access WisdomTree’s diversified range of tokenized RWA, including digital funds and on-chain gold.”
Users can also access BNY’s banking functions “in addition to blockchain rails, enabling on and offramp capabilities between the traditional banking system and the app as they become available,” officials say.
“As digital assets continue to converge with traditional finance, BNY is committed to serving as the bridge that supports this transformation,” says Jennifer Barker, global head of treasury services and depositary receipts at BNY, in a prepared statement.
BNY has worked with WisdomTree before as an administrator, custodian, sub-adviser on select WisdomTree funds, and as the reserve custodian and banking partner for its USDW stablecoin, officials say.
As of Sept. 30, 2025, BNY oversees $57.8 trillion in assets under custody and/or administration and $2.1 trillion in assets under management, officials say.
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